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Squarespace Designer Needed: Structural Refresh & SEO for Psychology Website (Specialties Focus)
What You Will Do
* Create Dedicated Specialty Pages: Build out two new individual landing pages detailing (1) Psychological Testing and (2) Neurofeedback services, using content updates provided by me.
* Homepage Section Restructuring: Design a clean, intuitive "Specialties" section on the homepage that clearly introduces these tracks and links out to their dedicated pages.
* On-Page SEO Optimization: Implement on-page SEO best practices targeting local clients looking for these exact services. This includes configuring title tags, meta descriptions, image alt text, and URL structures within Squarespace.
* UX/UI Cleanup: Refresh existing layouts, fonts, and contact paths to ensure a seamless, mobile-friendly, and calming user experience.
*AI-Readiness Optimization: Format all new specialized service pages (Psychological Testing, Psychotherapy and Neurofeedback) using conversational, structured data principles so the practice ranks highly for natural-language local voice and AI searches.
Required Experience & Qualifications
* Squarespace Expertise: Proven experience building and restructuring sites on Squarespace 7.1 using Fluid Engine.
* Mental Health Portfolio: Experience designing websites for therapists, psychologists, or clinical practices.
* On-Page SEO Skills: Knowledge of how to properly map keywords into Squarespace's native SEO settings for specific geographic locations.
*AI Search & GEO Optimization (Generative Engine Optimization): Proven experience structuring Squarespace content so it is easily crawled, cited, and recommended by AI search engines like ChatGPT, Perplexity, and Google AI Overviews.
*Structured Schema Markup: Ability to implement custom JSON-LD schema (specifically LocalBusiness, MedicalBusiness, or Psychologist schema) within Squarespace backend settings to clearly define our clinical services to AI crawlers.
*Conversational Content Formatting: Experience optimizing layout structures—such as direct-answer FAQ sections and logical semantic heading hierarchies (H2s and H3s)—to win direct answer extractions in AI search results.
Budget & Timeline
I am seeking a streamlined, cost-effective structural update rather than a full custom redesign. Please provide a competitive fixed-price quote or hourly estimate based on this scope.
To Apply, Please Provide:
1. Links to 1–2 Squarespace sites you have structurally updated or optimized.
2. A brief mention of your experience with local SEO/keyword implementation.
3. Your estimated cost and timeline for this specific layout change.