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Product Manager, Alexa UK and Ireland
Description
Alexa+ is our next-generation, generative AI-powered personal assistant — more conversational, intelligent, and personalized, helping you get things done. This is a rare opportunity to shape how millions of customers across the UK & Ireland experience the world’s best personal assistant — defining what it means for Alexa to truly understand and serve British and Irish customers.
We’re looking for a Product Manager who will shape how Alexa sounds, feels, and connects with customers across the UK and Ireland — making her culturally relevant, contextually aware, and genuinely relatable.
You’ll work at the intersection of AI, culture, and customer experience, using prompt engineering tools to localise Alexa’s personality for millions of customers. You’ll own the strategy and adapt global personality frameworks to reflect local nuances, test relentlessly, and regularly iterate and launch your product based on real customer signals. This is not a developer role — you won’t be writing production code, though you will influence technical decisions. You’ll be much more hands-on with the product itself — this is not a one-and-done project — it’s a continuous, evolving craft.
Key job responsibilities
Localise Alexa’s personality for UK and Ireland customers — shaping conversational behaviour, tone, manner, and relatability using AI-based prompting tools and deep cultural understanding
Own and adapt global Personality Style frameworks to local preferences, ensuring cultural and contextual relevance across all customer touchpoints
Prototype and experiment — get hands-on with prompt tools, create examples, run A/B tests, and iterate rapidly based on results
Ensure consistency of personality and tone across verticals and experiences
Define quality and safety frameworks for automation, including guardrails, scenario coverage, validation, and regression strategies as we scale
Establish performance measurement for Alexa behaviour — setting expectations for experimentation, A/B testing, analytics, and learning loops
Provide systems-level oversight across tools, APIs, knowledge bases, prompts, and integrations — identifying structural constraints and influencing architectural direction
Champion customer insights to influence global roadmaps, bringing the UK and Ireland customer voices to the table
Basic Qualifications
Experience as a product manager or owner
Experience shaping content, tone of voice, or conversational experiences for consumer-facing products
Experience in building products in rapid iteration environments
Native level cultural fluency across the UK and Ireland, including regional humour, tone, idiom, and social context
Experience or interest in prompt engineering and generative AI tools and connecting prompts, tools, APIs, and frameworks into a coherent whole
Preferred Qualifications
Hands-on experience with prompt engineering or LLM-based tools
Background in conversational design, creative writing, comedy, or cultural studies
Familiarity with AI safety and responsible AI practices
Experience in content strategy for voice-first or conversational AI products, with demonstrated ability to design and optimize prompt architectures
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( ) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
